Social Corporate Responsibility

Few weeks back I attended an event that talked about the top 3 qualities that candidates are looking in last 5 years candidates in a company. One of the quality that stood out was a strong commitment for social corporate responsibility, which followed salary and career development.

So I did a little more research and found Initiatives such as philanthropy, support for community-building initiatives and environmental awareness can add significant value to the company, and if the program is well designed the benefits far outweigh the costs.

Benefits

1) It makes the employee more enthusiastic and opportunity to develop their leadership and project management skills through a well-designed corporate social responsibility program.

2) Socially responsible companies report increased employee commitment, performance and job satisfaction

3) An easy way for your company to build its brand, reputation and public profile- Currently I am part of a program for Boys and Girls Club where I am promoting my company's non-profit initiatives (first in this club) and that has enhanced my companies positive image and broaden their influence.

4) Branding the business as ‘socially responsible’ differentiates you from your competitors- One of the living example of this is Walmart-with their multiple social initiatives they have connected with people at a very personal level.

So what should you do next?

It is a highly competitive world out there. If you want people to buy from you, work for you and invest in you – look seriously at corporate social responsibility.

If your company does not have one then start one yourself at a smaller scale and be the person to influence the culture of the company